Today we’re going to talk about how to harness the power of word of mouth. Including the six-step process to success and the 30 (that’s right, I said 30) ways to harass the power of WOM. So, let’s get started! There are six steps to harassing word of mouth: Understand your customers’ values and priorities, this will help you understand why they would buy your products. Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards. Identify which decision stages are needed for your product to be adopted. Use the information from steps 2 & 3
EVERYTHING You Know About Marketing Your Small Business Is WRONG!
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